What is Social Bookmarking? – Social Bookmarking is similar to social networking in the sense that you have a profile but with less social interaction. Main focus is for users to store, organise, search, and manage bookmarks of web pages on the Internet Websites – Digg, StumbleUpon, Delicious, Reddit & More.

The idea being that if you like a website then you can bookmark it and write a description of the content, feel or just why you like it, this is then available to others who can see what has been written about the site and they may then choose to visit it themselves and can in turn add their own comments on the site to the ever growing list.

Using Social Bookmarking to promote your business – Social Bookmarking can be used in one of two ways depending on the features of the social bookmarking website. You can either bookmark your website as a whole, where you can write a short review of your website or promote specific pages such as news articles and blog posts about your business, in the hope that others interested in the same things will visit your site and leave a positive review about it.

How Does This Benefit Me? – Most popular news stories are placed on the main pages of the website for all to see and in RSS feeds. You can benefit from the viral marketing effect, where a news story grows online before eventually making it to the normal media outlets.

Social Bookmarking users put web pages in different categories by tagging them. Users can then browse these categories and share bookmarks with friends, both of which increase traffic to your website. Web pages that haven’t been found by the search engines can be added to social bookmarking networks and start receiving traffic immediately.