Asking if it is best to spend more on Pay Per Click (PPC) or Search Engine Optimisation (SEO) is a little like asking if you would like cake or ice cream, it normally depends on the circumstances at the time. … Continue reading →

Asking if directories and link exchanges a waste of time for search engine optimisation is quite a big question, not all directories are created equal, DMOZ and Yahoo are two excellent directories and getting into either of them should defiantly … Continue reading →

What percentage of my marketing budget should I allocate for online marketing?   This is a question we get asked a lot, how much should I budget for online marketing, and in truth there is no short answer, it is … Continue reading →