What is a Blog? – Blogs are built from the words Web logs, like a journal or news page showing posts in reverse chronological order. Most are user friendly and easy to set up and use. They have proved to be extremely popular and it is possible to read a blog on almost any subject you have an interest in, some are more informative than others and the information you read on a blog should be checked in a few other places to ensure its accuracy. Blogs can use a range of media.
How do I get a Blog? – getting a Blog is simple and free, you can add on to existing website, install on a domain as a stand alone website or you can sign up as part of a free blog website like Blogger, WordPress etc.
Using a Blog to promote your business – Blogs can be used to show that you are an expert in your field if you are focused on a particular subject. This helps build credibility and brand loyalty.
Search engines love blogs and provided they are set up properly, search engines will visit them when you submit a new post. This increases your chance of ranking for long key phrases that can be used to drive more traffic into your main website.