What is Social networking? – This is the term that covers online communities like facebook, myspace, bebo where people network with friends and businesses, or just with people who share a similar interest to you.

How you can use social networking to promote your business – You can create a profile for your business and begin using Events, Fan Pages and Groups to promote your business, let people know about things you have planned, sales that are on, sponsorships and charity fundraising that you have been involved with. Yoy can send out news updates about events, new products etc to draw more people into your website.

You can build more of a relationship with your customers by speaking to them, answering questions and finding out what they like and dislike, interacting in this way with your customers makes them feel appreciated and they feel that there opinions matter. You are able to perform market research that leads to brand loyalty by giving your customers exactly what they want.

Paid For Advertising – Many social networking sites offer paid for advertising. Advertising is focused on user demographics rather than search phrases. Allowing a businesses to target users based on a number of criteria such as age, sex, education and interests.