Free Keyword research guide   Keyword research is a vital part of site optimisation, with out this aspect of the process being completed properly then there is little chance of getting the desired results.   The correct keyword analysis and … Continue reading →

You need to take your keyword research very seriously as it is the foundation of your entire on-line marketing campaign. If you start to optimise and promote phrases that people are not using, you will not get the visitor numbers … Continue reading →

Keywords should be thought of as phrases rather than single words. They are the words people use to find your site on the Internet. These words are typed into a search engine which then brings up a list of websites … Continue reading →

Pay Per Click (PPC) is an advertising tool used on the Internet. There are a number of companies offering this service but the best known at the moment are Google, Yahoo and MSN.   They all work in a similar … Continue reading →

If you have ever considered using a Search Engine Optimisation company (SEO) to help promote your website in the organic search engine results there are some things you should be aware of to help stop you hiring a company that … Continue reading →

Improving your traffic is the first step to increasing your return on investment from your website. The second is improving your conversion rate. Both of these can be achieved by a well designed website, we recommend you look at web … Continue reading →

Every site is different and each keyword that you promote the site for will require a different amount of time and effort. Non-competitive terms take less time to rank well than the more competitive terms. We would always recommend the … Continue reading →

Getting more visitors to your site can be achieved using good SEO and PPC.   Both of these techniques also have the advantage of delivering targeted relevant visitors to your site. These are visitors who have indicated they are interested … Continue reading →

What you sell on-line depends on your area of expertise and the suppliers you have. If you are an established expert, your involvement with selling related items on-line will be given an instant boost by your credibility.   You need … Continue reading →

Most hosting companies will provide a statistical package. The information displayed varies according to the package but should include:   Number of visitors – how many visitors have been to your site in the past month?   Where the visitors … Continue reading →