At search engine optimisation- SEO Dorset we are often asked questions like – How does a search engine know what my site is about?

The search engines use small programs called spiders or bots to gather information on as many web pages as they can find. They use a number of different criteria in order to determine what the pages are about.

They then give the page a score and this dictates how well that page ranks for a given word or phrase.

The things a search engine looks for when determining your rank will vary over time, but include the title tag, text on the page and links to your site.

This score changes constantly but can be improved for your specific website through the use of good SEO techniques.

However, you need to be aware that incorrect use or indeed overuse of these techniques can cause your pages to fall in the search engine or even get banned.

Using a professional search engine optimisation company to promote your site will help ensure the “rules” of search engine optimisation are kept too so that you get the search engine rankings and results with out getting banned by the search engines.

A professional designed website from a company with an established track record can also be of great benefit, if this company also has provable search engine optimisation skills as well as web design skills you are on to a winner, we recommend web design Salisbury.