Search engine optimisation strategy – or SEO in action

There are two main ways to drive traffic to your site, Pay Per Click (PPC) and Search Engine Optimisation (SEO).

With PPC you pay each time someone clicks on your advertisement and visits your site, which can be a very good way to get visitors to the site when it is first built.

SEO is a long-term strategy which involves setting up the web pages in such a way that the search engines can find them amongst the many billions of pages on-line. This strategy requires considerable time, effort and expertise so it is advisable to use professionals to ensure maximum benefit.