Summer Glau is stunning in her new role as Terminator protector; from action to still scenes she carries herself with a natural grace honed by her ballerina training. From her initial role in the series Firefly through to her present incarnation as Cameron, she has a real presence.
The same thing should be said for a well designed website from its inception it should be stunning making you want to look at the site. It should allow you to move gracefully from page to page and finally should have some extremely effective online marketing applied to it that ensures that people that want to find the site can find it. And not have your visitor saying “Asta la vista, baby!” (ouch sorry!).
I have used Summer Glau as an example because she represents popular TV sci-fi at the moment. Great looks, strong presence and a following that ensures the series does well. Blogs will only work if the content sets up a desire, they need people to want to follow what is written, to in turn generate visits or sales. Ensuring your Blog is upto date and updated regularly could be the difference in whether your business is successful or terminated (sorry again!)