With the new Tomb raider underworld game due for release on the 21st November 2008 the hype is well underway on the internet.

The marketing has, as is normally the case, been impressive with demos & reviews popping up on magazine, tech and gaming sites, it seems that every blog on the internet has an opinion on what this game is going to mean not only for the future of the Tomb raider franchise but for the game industry as a whole.

The marketing from the Tomb raider team has built from a whisper 12 months or so ago into a crescendo of chatter now that the release is imminent and all this on-line marketing hype is set to make Tomb raider underworld one of the biggest games releases of the year.

This is just one example of how effective and sustained Search Engine Optomisation can create a buzz that can be heard all around the internet.