The search engine optimization strategy you use should be dependent on what you wish to achieve from your website, if you are looking to attract buyers the strategy is going to be different to if you were hoping to attract people looking for information.

However some questions you need to ask of the search engine optimization strategy stay the same, these include

Free or paid for traffic?

Paid for traffic

This is most probably going to be in the form of Pay Per Click (PPC) companies offering this include Google, Yahoo & MSN – depending on the business sector you work in will be one of the big factors in the overall cost, if your product can be sold on a website & there is a good level of profit or if the chance of recurring business is high then the PPC costs tend to be high too.

Insurance, Medical & loans are all traditionally high cost areas for Pay Per Click.

Free traffic

If you are looking to go down the free search engine optimization strategy route then you will need to ensure your site is correctly optimised & you have good relevant links coming back to your site.

With free or organic Search engine optimisation the benefits are clear, you do not pay for each visitor to the site, instead you compete with other sites to get good rankings in the search engines, this can be time consuming and frustrating and there are some technical hurdles to overcome.

You could use the services of a search engine optimisation company, such as Cravenplan who will work to get you ranked high in the search engines and who can provide you with proof of their successes and testimonials from satisfied customers.