If you have a website that offers information as well as products and if you have the time to post new information regularly, then you should have a blog.   A blog can be a useful addition to your existing … Continue reading →

A website is made up of web pages, each of these pages can and should rank in the search engine results (SERPS) in their own right, and the way we make this happen is to focus each page on a … Continue reading →

Conducting Competitor analysis will help get higher search engine rankings for your website.   Before we make the final decision on what keywords to use we need to look at who the competition are, and why they are raking so … Continue reading →

Wordtracker is an online tool that can be used to grow the seed words into a keyword list, it is a powerful tool and can give us a lot of information including suggesting words related to our own, looking for … Continue reading →

If you have the chance to talk with the sites owner about the goals of the site and who the competition are then this stage is much easier, but even if you do not have access to the sites owner … Continue reading →

When optimising a site we need to know what the site owner needs to get from the site, sometimes it is obvious, they sell an item and therefore they need people to purchase it from them via the website.   … Continue reading →

The search engines love links; they are seen as a vote from one site to another and as such can be difficult to get if you are new to on-line marketing.   In general you need to offer something of … Continue reading →