If you have a website that offers information as well as products and if you have the time to post new information regularly, then you should have a blog.

A blog can be a useful addition to your existing site and as an expert you can give helpful information about new products, write product reviews and give tips on how to get the most from new purchases.

Blogs can be a good way of interacting with your visitors and discovering what they need from your site. However, it is very important that the information is up-to-date and relevant.