With the 3 golden rules the third one is Can you compete in this market? Is the competition too tough for you to get the top positions and attract all those visitors who are looking to spend money on your site.

To answer this you need to consider a couple of things are you going to be conducting the on-line marketing and SEO yourself or are you going to be using a professional search engine optimisation company to get you the positions you need in the search engines.

Competitor analysis is one of the three golden rules that you need to follow to ensure your success on the internet with your website, the others being are there enough visitors for the terms you are promoting and are they going to spend money with you.

Depending on your level of experience or the skill of your search engine optimisation company your answer to the question “can you compete in this market?” will be different, some will only be able to compete against less well optimised sites with a low number of competing pages others will be happy to promote you for terms with millions of competing pages, finding the right level for you is the key.

You need a balance between the amount of time and effort you put into ranking for a key word compared to the rewards you are going to get from that keyword.

Remember follow the 3 golden rules and your chances of on-line success will be greatly improved, break the rules and you will be setting yourself up to fail.