Improving your traffic is the first step to increasing your return on investment from your website. The second is improving your conversion rate.

Both of these can be achieved by a well designed website, we recommend you look at web design Salisbury for web site design tips and information.

Ensuring that people land on the page that is most relevant to their search is a good way to boost conversions. This can be achieved through both Pay Per Click and Search Engine Optimisation.

When people land on the page that is most relevant to the search they have performed they will feel much more inclined to stay and read that page, if you are looking to buy Christmas cards that donate money to your favourite charity you would search for charity Christmas cards, you would want to land on a page that was relevant to charity related Christmas cards and that would offer a donation to relevant charities, if instead you landed on a page that talked about business telephone numbers you would not stay there.

Using clear, crisp photographs of your products will help to increase your conversion rates. The saying that a picture is worth a thousand words is true, but only if the picture shows the product in a good light.

Professionally taken photographs may cost more than doing it yourself but calling in a professional can more than pay for itself in the extra conversions you get when you use them on your website.

Having a site that is clearly laid out with an obvious route to the products and a simple check-out process will help you achieve the conversion rates you want, this is all part of the Human Computer Interaction (HCI) that is so important when you are considering your website design.