So how do you get found in the search engines?

Well with the search engines where you are found or your positioning is all important, it is estimated that Google find and index approximately 30 billion pages a year – that is around 6 new pages for every person on the planet – you need to be doing something special to be found amongst all the background noise, and this is where Search Engine Optimisation or SEO comes in.

Search engine optimisation is all about telling the search engines what a page on your website is about and suggesting to them the best way for them to index it.

If you were to look in the search engines for this website, you know it is called “be found or die” but that is all the information you have, putting this phrase into Google brings back an astounding 174,000,000 pages – obviously for a business such as ours it is important for us to be found at the top of that list (and we are) and it is SEO that enables us to do this.

We tell the search engines what the pages on our site are about and the search engine then includes them in the appropriate index, they have a scoring system to ensure that the most appropriate pages are delivered up to visitors for the various searches completed and this is what is known as the Google algorithm it is a scoring system that takes into account approximately 100 different factors to deliver the correct pages to the searcher.