Getting on the first page of the search engines can be quite a task, you need to consider several things before you start trying to rank well.
These include
- What keywords do you need to rank well for?
- How much traffic does that search get from the search engines?
- What is the level of competition?
- Are these buying or research terms?
Once you have answers to these questions then you can concentrate on the SEO or search engine optimisation for the terms you are looking to target.
The Search engine optimisation is designed to let the search engines such as Google, Yahoo & MSN know what your web page is about, in the same way someone reading the title of a report would know what it is about.
