You need to take your keyword research very seriously as it is the foundation of your entire on-line marketing campaign. If you start to optimise and promote phrases that people are not using, you will not get the visitor numbers you need to succeed.

You can analyse your own statistics to see how people have found your site and then build on those phrases. There is powerful software available that can suggest terms in your niche and provide estimated visitor numbers and competition analysis. Look at your competition and see what they are trying to rank well for.

When conducting your keyword research you need to have an integrated balance of research and ‘buying’ phrases.