What are customer reviews? – Reviews and ratings of products or services by customers, so that other people interested in that product or service can use the information as part of their buying decision. You can see examples of this on Ebay or Amazon where the sellers get reviewed.

Using Customer Reviews to promote your business – Customer reviews allow people to leave comments about the quality of a product or service, this can build confidence in the customer and can lead to more sales. Positive comments are likely to persuade potential customers to buy and may also provide further information about a product that wasn’t previously included on the page.

Be careful – It can swing the other way. If you’re products or services are poor then you may be caught out by this. Competitors or disgruntled former employees may post bad comments to damage the business, so you need to have a system where you can regularly check the comments and feedback left, any that are unfair or rude will need to be removed, although if the comment is fair but not a good review you may like to leave it on as a site with just positive reviews may look like they have faked the feedback.