As we discussed previously there are 3 golden rules to internet marketing that if you follow will increase your chance of success when you promote your website on-line, if you do not follow these golden rules you will fail, I am sorry but that is just the way it is, these are rules and they need to be followed.

The 3 golden rules

Are the keywords you are trying to rank for being searched for by customers?

Are people the people doing these searches people who are going to buy?

Can you compete in this market?

So it is time for you to become a psychic and see if you can tell what people are going to buy from your website, sounds almost impossible how do you know what people are thinking?

There are a few ways you can tell if a person is considering buying a product or if they are just checking for information, the easiest way is to look at the keywords they are using to conduct their searches.

If you search for “Jokes” in the search engines you will find lots of competing sites but very few of them are selling anything they are jus fun pages for people to visit, there are also very few advertisements on the search engines for this term, that shows that people are unwilling to pay to get traffic to to the joke sites as they do not make a return from these visitors.

If you search for “Insurance quotes” you will see lots of sites and lots of advertisements for you to click on as the insurance companies know you are looking for an expensive product that they can sell you.

So just by checking the number of advertisers for a term you can see how much money there is in a given market.

You need to have money in a market to make it worth competing in or your efforts will result n you breaking golden rule number 2 and ending up with no profits from your marketing efforts.