Effective SEO helps you generate more business because it increases the number of visitors you receive from the search engine’s organic results, often referred to as the free results.
This increase in relevant focused traffic often results in a much higher conversion rate because the visitors will have found your site by using terms that relate directly to the products and services you offer. In this way you know that they are already interested in what you are offering when they visit.
During testing we have found that websites using SEO get on average 14 times more visitors than those which do not.