Getting more visitors to your site can be achieved using good SEO and PPC.

Both of these techniques also have the advantage of delivering targeted relevant visitors to your site. These are visitors who have indicated they are interested in the products and services you offer.

You also need to consider why someone would want to visit your site. Do you offer unique content that answers the questions people have or helps them with a problem?

If you combine the elements of SEO with unique and useful content then more visitors will visit your site and return regularly.

What you sell on-line depends on your area of expertise and the suppliers you have. If you are an established expert, your involvement with selling related items on-line will be given an instant boost by your credibility.

You need to make sure you can guarantee a reliable supply of the products you are selling. Your reputation on-line depends on your being able to fulfil your orders efficiently. How are you going to get the goods to your customers? If they are bulky or too heavy the postage could make the transaction too expensive.

Most hosting companies will provide a statistical package. The information displayed varies according to the package but should include:

Number of visitors – how many visitors have been to your site in the past month?

Where the visitors have come from – how did the visitors to your site find you? Was it via the keywords you have optimised the site for or did they use a different set of words?

Number of pages viewed – how many pages did the visitor look at?

All of this information can be used to market your website more efficiently.

Human computer interaction design (HCID) is the concept of ensuring that it is obvious to the user what they are expected to do next.

 Imagine it is the first time you have looked at your website. Is it obvious how you move through the different pages to make a purchase or to request more information? If it is not, you will be losing customers.

 The correct use of HCID not only makes your website more accessible and user-friendly but it can result in some impressive increases in sales and enquiries.

If you are looking for web design Salisbury in the search engines you are conducting a local search, that is to say you are looking for a web designer in a specific area of the country, in this case Salisbury in Wiltshire.

The search engines are trying to find better ways all the time to deliver the most relevant results to the person doing the search, this is worked out using the search engine algorithms, they look at various factors and give them a score, this is then compared with other pages for the same term and the one that is considered the best match is the one that is pushed to the top of the search engine results.

You may also see a map displayed if you search for something in a given location, this is to help with the relevancy of the search, if your wed design service needs to be in the Salisbury city center you can narrow down the options by looking at the relative locations on the map.

Getting visitors to a site is not too difficult. Where the challenge lies is getting the right sort of visitor to a site – one that is interested in what is being promoted and is likely to want to buy from that site.

As with a lot of things in the world of on-line marketing, the way to ensure success is with forward planning and good research. Using a combination of techniques such as keyword research and Search Engine Optimisation will help you attract visitors that buy.

Doing keyword research can be time consuming and boring, but it is one of the best ways to build a strong foundation for your on-line marketing efforts. From a good understanding of how people find your competitors, you will be able to plan your Search Engine Optimisation strategy. Knowing which keywords attract visitors and establishing what ‘buying phrases’ work will give you an effective list of phrases to promote in the search engines.

Using search engine optimisation will ensure that visitors to your site will land on the most appropriate page for their search. For example, someone looking for web design Salisbury should land on a page that gives information and help on designing and building web pages, and the company involved should be one located in the Salisbury or Wiltshire area. This way, when a visitor reaches a page and finds that it is what they are looking for, they are in a receptive mood and will be more inclined to buy (rather than leave immediately as they would if the page had been about cars and therefore irrelevant to them). Ensuring the pages meet the expectations of the searcher will help you gain more sales.

To learn more about attracting visitors that buy, call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

Stamping out your competition may sound a little aggressive but when it comes to search engine optimisation that is what you are trying to do.

For every place in the search engines you take up that is one less your competition can occupy, and in the on-line world your competition is anyone who is targeting the key phrases that you now your customers are using to find your site.

It is estimated that 95% of people using a search engine will not go beyond the first page of results.

So if your site is not in the top 10 results for the various key phrases that your customers are searching for then you are not going to be selling your goods and services to theses people.

However if you are able to dominate the top positions in the search engines for the phrases that your customers are looking for then you stand to gain new customers who may never have found you any other way.

Now when you look at it like that is stamping out your competition really that aggressive or just what you need to do to ensure that your business not only survives but thrives in the on-line world.

To learn how to dominate the search engines and get more customers from your website call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

To sell more on-line there are two things you should consider

• Increasing the number of visitors to your site
• Convert more visitors into sales

You can achieve both of these using good Search Engine Optimisation (SEO) and Human Computer Interaction (HCI) techniques, the SEO will drive people to your site and the HCI will guide them to the parts of the site that you want them on.

Using search engine optimisation you can get your site found for popular keywords in the most popular search engines, if you have ever dreamed of being number 1 in Google for the terms that your customers are searching for then it is search engine optimisation that makes your dreams a reality.

• If you would like to know more about SEO call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

The HCI is basically the way people will act when they reach your site, do you need them on a particular page so you can tell them how great your new product is? Then you need to make it clear on any page they visit how they find your product page.

This can be done in many subtle and not so subtle ways.

• If you would like to know more about HCI call Sean on 0800 1357293 or fill out the form on the right hand side of this page. (See what I did there, guiding you to the place where I want you, so you can make contact with me and I can help you, not a very subtle use of HCI but I also got you to this page so I am doing something right.)

Ranking high in the search engines has some obvious benefits including, the higher you are in the search engines the higher number of visitors to your site.

So how do you rank higher in the search engines?

The short answer is Search Engine Optimisation (SEO) – this is the art of helping the search engines find and rank a site for the terms that are most relevant to the content of that site.

What do the search engines look for?

There are over 100 combinations of things a search engine looks at when trying to decide how to rank a site for a given set of key words.

The things looked at include

• The title of the page
• The description
• The keywords
• The image text
• The age of the site
• The history of the site
• The links to the site
• The text on the site
• The keyword density
• Key words in the URL
• The number of links to the site
• How the links are formatted
• Who links to the site

All of these and many more have points associated with them, there are also negative points for doing things that are considered against the search engines rules, and the aim is to get as many points for each keyword that you wish to rank for as you can, with out going over the top and getting penalised.

If it all sounds a little complicated do not panic as there are professional Search Engine Optimisation companies out there who will help you achieve the positions you need so you can be found for the key phrases that sell.

A good optimisation company will not only get you on the first page of the search engines but will employ tactics that will allow you to keep the high positions.

For more information on how Be Found or Die can help you achieve the search engine rankings call 0800 1357293 or fill out the contact form on the right hand side of this page.

A website needs to follow a few simple rules of human computer interaction design (HCID) for effective on-line marketing:

Easy navigation – the visitor must quickly be able to see what to do, how to find your products, how to get to the check-out and how to pay.

Clear images – a picture is worth a thousand words but only if it is of good quality and relevant.

Good use of colour – bright garish colours can put people off.  Your website is a reflection of your company image.

Keep it simple – every element of the page should help your visitor make a purchase not distract them.

For help with designing a new website or upgrading your existing site you should consult, web design Salisbury they offer profesional web design and Search Engine Optimisation and are based in the UK.