Top secret SEO info given away here

If you want to know all the secrets of Search Engine Optimisation then this is the post for you, we will tell you everything you need to know to get to the top of the search engines and stay there too.

Sound interesting, is this something that might be of value to your business, I hope so.

What you need to do is follow 3 simple steps, and here they are

Step 1

Find words and phrases that relate to your website, ensure people are using these words to find websites these are your keywords.

Step 2

Use these keywords on your website, in the articles you are writing and in the links around your site – this tells the search engines what your site is about and how they should be indexing your site.

Step 3

Encourage other sites that are in a similar area of interest to link to your site, this can be done in a number of ways but a couple to avoid are – paying for links and swapping links.

Step 4 – sorry thats it, the secret is that there are only 3 things to do.

Well I guess if you really need a step 4 it is get professional advice on how to do the above properly, this is where a professional Search engine optimisation (SEO) can really help, using SEO will bring more target visitors to your site if it is done properly but if done poorly you can harm your positions in the search engines.

Complete the form on your right for a free assessment of your site from the professional SEO company that tells it like it is.

Do you run a website that is struggling to be found in the search engines?

If so you need to consider using search engine optimisation (SEO) to get the site found for the most appropriate and searched for terms.

Getting your site indexed by the search engines can seem like a daunting task, there are so many little things to make sure you get right, ensuring the popper keywords are on the page, are the title tags in the correct place and displaying the keywords properly, is the keyword too competitive or is it one that no one is looking for.

These are all issues that need to be considered and looked at when you are aiming to have your site found in the search engines.

When it is done properly having a well optimised site can bring an amazing return on your investment (ROI) a professional SEO company will help you with all these things and much more.

So who do you think your competitors are in your market, I am guessing that the answer you just gave is not who your actual competitors are.

Let me explain a little, you probably said that your competitors are the other people in your area who are selling the same thing as you, or the website that sells the same thing as you.

However when you are talking about on-line marketing this is not who your competitors are, your competitors are any website that ranks higher than you in the search engines for the terms that you need to rank for.

So it is possible that you are in competition with wikipedia and ebay, this is because to get your website and your products in front of your potential clients you need to be at the top of the search engines for the most relevant keywords.

How do you do this you may be asking, well the secret is good Search Engine Optimisation (SEO) if you use good search engine optimisation and keyword research you can plan your march up the search engines and you can ensure that you are able to outrank your true competition at the top of the search engine rankings.

Small business SEO

One of the big advantages of the internet is that a small business using good SEO can gain market share from its much larger rivals, this has given rise to the marketing phenomenon of small business SEO where specialist optimisation companies use search engine optimisation techniques to help promote smaller companies for terms related to the items they sell.

You might think that larger companies would have an automatic advantage because of the budgets thy have available to them and for some items this is true, however the size of large companies can also work against them as they try and promote every item to everyone.

If you are a store with 100,000 + lines it is incredibly difficult to get each description for each product ranking well in the search engines.

A small business can use good SEO techniques to promote the lines they sell using the language of their market, if you were selling dog treats for example, a large company that sold everything pet related might choose to focus on the term do treats and get the traffic that way, where as a small business using good SEO would know that people are also looking for

Healthy dog treats
liver dog treats
vegetarian dog treats
treats for dogs
training treats

Along with many other related terms.

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Utilising the combination of knowing your market and good keyword research a comprehensive list of the terms people in your market are using in the search engines.

To get the most from this article you should now start making a list of the phrases you feel people would be using to find your business, you can then send that list to us using the form on the right and we can give you more of an idea of how a small business SEO company can get you more customers to your website.

Promoting a website

When promoting a website you need to think about how you want to do it, do you want to pay for the traffic or do you want to get it directly through the search engines by utilising the organic search engine rankings.

Both solutions have there advantages and disadvantages.

Pay Per Click (PPC) Advertising

The advantages of PPC

• It is fast – you can set up an ad campaign and it can be delivering you traffic within a hour or two.

 

• Targeted traffic – You choose the terms you are found for and that way you know that the visitors you get are all targeted to your product or service.

 

• You set your budget – You can decide in advance how much you pay for a term and how much you spend overall.

 

• Geo targeting – You can choose what countries and regions to advertise too.

The disadvantages of PPC

• Cost – It can be expensive if you do not set a budget or if you choose the wrong phrases then you can spend a lot of money quickly.

 

• There is a lot to learn – To get the most from your pay Per Click campaign you need to understand how to test and track results.

 

• Click Fraud – This is more of an issue with some networks than others and in some business sectors but there have been cases of people clicking on ads to either generate revenue for themselves or to deplete the budget of a rival company.

 

The organic listings

The advantages of the organic listings

• No cost – The organic listings are often referred to as the free listings.

 

• Targeted traffic – By using good Search Engine Optimisation or SEO techniques you can target specific words or phrases to get found in the search engines for.

 

• Multiple listings- Often when you optimise for one term on a site you are able to rank well for a number of other terms at the same time.

 

• More clicks – More people click on the organic listings than click on the PPC listings so if you show up well in the organic listings you will get more traffic.

 

• More credibility – If you rank well in the organic listings you are often considered by visitors to have more credibility than those that are seen to have just paid for their positions, this can result in dramatically increased conversion rates.

 

The disadvantages of the organic listings

• Time – The only real disadvantage of using good SEO practices to get ranked better in the search engines is that it can take time to show for competitive phrases.

 

I hope you can see that Search Engine Optimisation or SEO is a vital component of your marketing and website strategy.

The ebay seminars that were held at Cravenplan computers on 12th March were a great success.

Both the day time and evening event were well attended and the crowd were treated to another informative and well delivered seminar.

There were also two draws for to win a prize for all those that replied to the email invitations and the lucky winners each received £50.

There was also cake to celebrate the 25th birthday of Cravenplan computers.

There was a lively question and answer session after the seminar and as always the Cravenplan staff were on hand to answer questions.

Ensuring that your site is in the forefront of peoples minds can only be achieved if a site is properly optimised. Letting the potential user know exactly what you are about in the search engines and ensuring that once they reach your website, they know exactly what you can do for them, and how they can gain your services. One of our clients produces fire risk assessment software which provides the user with an easily managed fire assessment system. Ensuring that quality products are in front of the people that need them is why search engine optimisation when done correctly is of utmost importance to any professional business.

The latest free seminar to be held at Cravenplan computers looks like being another great success, with large numbers of people booked in for both the day time and evening seminar places are becoming scares.

A few seats are still available to people who would like to book in for either the day seminar or the evening one, the seminar will be of interest to anyone who is interested in using Ebay for buying, selling or for business use.

This is just the latest of the seminars held at Cravenplan computers Salisbury.

Search engine optimisation Salisbury company Cravenplan computers have secured a contract with the forward thinking shoe company mastershoe-sportshoe.co.uk to promote the shoe and trainer company in the search engines.

The two companies first met at a seminar held by Cravenplan for companies interested in on-line marketing and search engine optimisation theory, mainly related to how SEO can help business trade more efficiently on the internet.

mastershoe-sportshoe.co.uk are a well established company who have shops in several towns as well as the on-line shop where they sell there brand name shoes and trainers including well known makes such as Dr Martens shoes and more unusual brands like El Naturalista shoes or the skate and board market lead DC skate shoes Cheltenham or the new health related fitflops sandals the range of brands and styles available is wide and varied and anyone looking at shoes or trainers is advised to check the site for more details.

In the eyes of the search engines httm://www.mysite.com is not the same as http://mysite.com even though for most people it will be the same site, the same information tends to be displayed.

However as the search engines see these as different pages with the same information on you run the risk of getting flagged for duplicate content, also if some one links to your site and uses the http://mysite.com verson of the link rather than the http://www.mysite.com then the search engines may confuse where to credit with the link.

With sites that have hundreds or thousand of pages this can become a nightmare to organise and keep control of, however there is now a new element that the search engines have agreed to respect that should help solve this problem it is the canonical element.