case studies - Vastern Timber
115,000+ visitors per year
One of the largest hardwood sawmills in the country, Vastern Timber, won more than £100,000 of new business in the first year alone, as a result of the carefully designed web site and search engine optimisation program provided by Cravenplan. More recently, the site attracted in excess of 115,000 visitors in a year, and currently holds 22 top 5 positions as well as 16 number 1 positions in the major search engines.
"more than 80% of our visitors find the site through the search engines."
Tom Barnes
Director
Tom Barnes, Director in this family run business, fully expected that setting up a web site which would appeal to Vastern’s diverse client base, would be “a complete headache”, but was very pleasantly surprised. Cravenplan designed an easy to use web site with separate sections for architects, joiners, builders, timber framers, and furniture makers. They added in an advice section, and displayed the company’s environmental credentials prominently. This structure was complemented by high quality photography and a comprehensive SEO package.
“As nowadays more than 80% of our visitors find the site through search engines, it was important that we chose the right phrases and keywords.” continued Tom. “The Cravenplan team was exceptionally helpful in promoting the right wording to secure these top positions. Our marketplace is very competitive, so it was critical to get it right. I was delighted to find that with Cravenplan’s help, it turned out to be a really easy process. We have worked with them since 2005, and they have improved our visitor rates year on year. I have been very satisfied with their approach.”
“More than half our new business is now coming from the web site”
Site Details
Founded: 1904
Started with Cravenplan: 2005
Services used:
Website design
Search engine optimisation
Hosting
Writer
Website: www.vastern.co.uk
Business focus: Specialises in cutting British and continental timbers, including oak, chestnut, ash and Douglas fir.
