case studies - DPAS
12 number 1 positions
One of the largest providers of practice-branded dental plans has seen an increase in sales and profits as a result of a carefully designed web site and a search engine optimisation program implemented by Cravenplan since in March 2008. Instrumental to the launch of the new site was the work behind the scenes of the Search Engine Optimisation (SEO) team. By working alongside the design team they were able to implement strategies and keywords that have helped the promotion of the site in all of the major search engines.
“I’m incredibly proud of how it’s progressed and I just wanted to say thank you [to Cravenplan] for all your hard work on it.”
Kevin Coyle
Marketing Manager
Since the launch, DPAS has consistently appeared high in the search engine rankings, including 33 top 5 positions and 12 number 1 positions - including number 1 for the term ‘branded dental plans’. This has meant that the business has been able to continually grow and has increased its market share of the practice-branded dental plan market especially as 68% of their visitors find the site through the search engines.
DPAS, a Wiltshire based company, which was founded in 1996, has been instrumental in developing the original concept of conversion of dental practices from the NHS to independence and they have continued to help them with this transition. By offering patients dental plans, a practice can safeguard their income by making private dentistry affordable for patients and at the same time promote the practice. Each plan is taylor-made from a selection of available plans so that the most suitable options are available to clients.
Kevin Coyle, Marketing Manager for DPAS is delighted with the working relationship between DPAS and Cravenplan and said “I’ve just been having a browse over our web site for the first time in a few weeks, as Sam now does most of the updates for it. I’m incredibly proud of how it’s progressed and I just wanted to say thank you [to Cravenplan] for all your hard work on it. There is no comparison between it and our competitor’s websites (Practice Plan and Denplan). I know Sam always comments about how speedily the updates are processed. Also the figures are good and the SEO is working very well. All of this combined with the fact it has been a highly cost-effective project. Great work.”
Site Details
Founded: 1996
Started with Cravenplan: 2008
Services used:
Website design
Search engine optimisation
Website: www.dpas.co.uk
Business focus: One of the largest providers of practice-branded dental plans.
